This Is Your Personal Invite To The UK's Leading Premier Event For Ambitious Fitness Entrepreneurs
Leading UK and US Fitness Business Owners, Marketing Experts and Product Design Specialists Give Away Their Best Knowledge
More Money, More Time, Less Stress
Dear Fitness Entrepreneur,
New cool stuff at the Fitness Entrepreneur Bootcamp in 2012
- Short, intense workshops and seminars led by our globally recognized speakers so you have Action Plans ready for Monday morning.
- Awards for :
o Fitness Entrepreneur 2012
o Most Innovative Fitness Entrepreneur 2012
o Most Promising Fitness Entrepreneur 2012
These awards are great for business and attracting joint venture partners!
- BRAND NEW speakers on networking, referral systems, product design autopilot and writing online Ezines to generate another source of revenue.
The one and only purpose of the Fitness Entrepreneur Bootcamp since the inaugural event in 2010 is to make sure your fitness business is not only recession proof but ACTIVELY GROWS, MAKING YOU MORE MONEY WHILST WORKING LESS.
WARNING:
Last year’s event sold out the 75 spaces and we’re only adding a few more to keep the close intense environment which breeds MONEY-SPINNING IDEAS and helps you meet the people who WANT TO HELP YOU!
Make sure you book your seat TODAY because we have limited time bonuses for everyone booked on by March 21st 2012.
Sitting around and waiting is why you haven’t got the fitness business you want, so start taking action NOW and get amongst the trainers and leading experts at FEB2012.
What Happens at FEB2012?
First off, who is Jon Le Tocq?
Right now?
This month I’m a guy who has left his fitness business back in the UK to spend 5 weeks soaking up some sun and train Muay Thai out in San Diego.
I’m also getting to hang out with some of the leading experts in the fitness business and blogging world like ‘7 Figure’ Sam Bakhtiar, Chris McCoombs, Jay Ferruggia and Alwyn and Rachel Cosgrove.
I can do this because I’ve spent the last 5 years making loads of mistakes, trying things, messing things up, then finally figuring out HOW TO GET A 6 FIGURE BUSINESS RUNNING ON AUTOPILOT HALF WAY ACROSS THE WORLD.
In fact it’s not just ‘ticking along’ but ACTIVELY GROWING WITHOUT ME THERE.
Here’s a snapshot of my business life so you know that it didn’t just happen and that you really aren’t that far from the business and life you want IF YOU SPEND YOUR TIME WITH THE RIGHT PEOPLE.
- Jan 2006: Qualified as Level 3 trainer and worked in a commercial gym
- Dec 2006: Opened my own studio in Nottingham with little money, no contacts and no friends in the city.
- 2006-2010: Tried everything I could think of to build the studio but didn’t get very far including SPENDING £5,000 on a website that made me £600 and not having time to spend with friends and family
- 2010: Began to spend time studying with leading experts in the industry
- May 2010: Returned to Guernsey (my home island) and set up Storm Force Fitness
- Sept 2010: Cycled across America for 3 months whilst my bootcamp business ran without me
- 2010-2012: Sought out and mentored with the best brains in the fitness business
- NOW: I have a successful and rapidly growing offline business which runs without much input leaving me free to develop new areas and launch online products which earn me more than I earned working 50 hours weeks as a trainer!
That’s the snapshot of a very expensive, mistake laden journey.
The Fitness Entrepreneur Bootcamp 2012 will save you the heart ache and anxiety of watching money disappear and the frustration of having no spare time.
You’ll find some of the leading fitness business owners in the UK here as well as getting to hang out and of course learn from branding experts, business development coaches, production design genius’s, networking and referral experts and MUCH, MUCH MORE.
The fitness industry is no longer a random concoction of aerobics instructors travelling from gym to gym and commercial gyms based on filling membership quota’s.
The smart money is on the trainers willing and able to build, strengthen and grow rock solid businesses based on something much bigger than filling hours with training clients.
And it is NOT about just starting bootcamps to increase your hourly rate.
NOW is the time to listen to the people who have discovered how to make 6 and 7 figures doing what they enjoy and can help you:
- … generate high, growing and consistent profits
- …establish different revenue channels and continuity programs
- …become the ONLY business people in your market want to deal with
- …have other people in AND outside of your business doing the groundwork for you so you can unleash your creative side
- …install initiatives to drive revenue up and have a big impact on the community.
The trainers willing to step into this new culture are the ones who are going to dominate in the next 5 years.
There Is Only Enough Room For One Sheriff In Your Town!
I’ve had a lot of discussions with other trainers (successful and not-so-successful) and it appears there really is a sh*t storm coming.
This isn’t a reason to panic unless you have no idea which waves to rid and how to strengthen and build your business so that you are the one who can take advantage of the HUGE AMOUNT OF OPPORTUNITIES for growth.
All The Barriers To Growth Are Down…
With the emergence of things like Facebook, easy-to-create membership sites, and all things coaching and internet, there is NO EXCUSE FOR NOT MAKING THE MONEY YOU WANT.
Let’s be honest, right now you have access to EVERYTHING you need to have the business and lifestyle you want.
The problem is that there is TOO MUCH GOING ON in the fitness industry.
That’s why we created the Fitness Entrepreneur Bootcamp.
I HAVEN’T GOT THE PATIENCE to wade through a million business articles which may or may not contain good advice.
So I go straight to the top and find the people who have PROVEN SYSTEMS WHICH YOU CAN JUST PLUG INTO YOUR BUSINESS.
Why waste time when someone has already done the hard work for you?
You’ll see in a minute just how powerful our line up of speakers are and what tools they can put in your hands.
But you have to be at FEB2012 to get in front of all of them at once.
It would cost you in £15,000-20,000 to work with each of our speakers (plus travel around the world) – this is the ONE CHANCE you have to do it for next to nothing and have them all in one place.
Money, Money, Money?
For some people it’s not all about the money.
To be honest, it was for me at first, then I realized actually I just wanted:
- More time to travel
A business that stayed strong without me there all the time
The time and freedom to do the things in the business I ENJOY (no bookkeeping, answering endless emails and cleaning thank you!)
A community that looked up to me and held me responsible for changing their lives.
Whether it’s about money, lifestyle, charity or anything else, it’s CRITICAL that you are able to implement the strategies we’ll be bringing you at FEB2012 from business structure to networking and referrals to HIGHLY COST-EFFECTIVE MARKETING to operational systems that run on autopilot.
Here Are Just a Few of The Life-Changing Strategies We’ll Put In Your Hands
• How to get 40-50 prospects every month through automated referrals (that’s about £4000-5000 per month depending on what you charge)
• How to work for just a few hours a day if that’s what you want
• How to build a ‘new age’ business which generates high profits whilst serving a higher cause
• How to spot new revenue streams which are so obvious you’ll want to slap yourself for not seeing them before! These can add £2500-4000 per month to your revenue without much work at all.
That’s just a small samples and we’ll be going much deeper so you know exactly how they can be clicked into place in your business.
Before I introduce our speakers….
If You Think You’re Doing Alright Already…
Take a closer look at what has happened over the last few years:
- The commercial gym model which has been so strong for so long is now MASSIVELY under threat (your bootcamps will be as well if you continue to run them as you are)
Aerobics made a comeback through some clever Zumba marketing showing us that marketing trumps everything
Selling stuff online proved to be harder than it first looked
Personal Training is being offered for £10 per hour so you BETTER know how to differentiate yourself and operate in a different league.
This can be catastrophic if you aren’t willing to learn, adapt and lead the way.
No matter how good you think you are as a trainer, this is NOT enough.
But there are also incredible opportunities waiting with some really simple changes to how you do business, how you view and treat your customers, what you offer and how you offer it.
The two days in Birmingham at the Fitness Entrepreneur Bootcamp 2012 is INTENSE and brings together some of the most amazing minds I’ve had the pleasure of working with each year.
Here’s What FEB2012 Will Not Do:
It won’t teach you ANY new exercises which you think will sky-rocket your bootcamp.
It will NOT leave you with pages and pages of notes which you can’t put together to make the ideas work
It CAN’T solve your training program dilemmas.
Here’s What FEB2012 Will Do For You…
(Or we’ll give you your money back – 100% of it)
- - How to get more from the clients you already have (double their monthly spend with no external advertising costs)
- - A steady stream of new and exciting prospects who WANT to work with you and who you WANT to have in your business
- - A ‘plug and play’ framework for creating products which you can sell or give away and make loads of money off the back of
- - How to present and make money from being on stage no matter how big or small your audience (you can easily add £1000-2000 per month doing this)
- - The critical mindset factors and the inverse relationship you must understand to succeed in whatever you do
- - How to make your marketing future proof to withstand the harsh market conditions facing small businesses
- - How to implement project initiatives which build your reputation FAST, help the wider community and make you a boat load of money at the same time
So Let Me Introduce Our All Star Line Up For FEB2012
Brian Grasso
Brian is currently sending shockwaves through the world with his new movie "Life By Numbers" through his FTR Nation project.
Mentor to other leading figures in the fitness business world, Brian is guaranteed to change your perspective on what you do, why you do it and how you do it.
After spending 16 years as a revolutionary maverick in the Fitness and Sport Training Industry, Brian recently founded the 'Freethinking Renegade Nation' – a worldwide movement that teaches and inspires people to truly live with audacity, zeal and purpose.
Having worked as a strength and conditioning coach right up to Olympic level, Brian founded the International Youth Conditioning Association and the Athletic Revolution Franchise.
Now the FTR project is his main focus and he'll be showing you how to truly create a revolutionary lifestyle business.
Check out his video..
Brian will be spelling out why, without any of this, you're never going to make any serious money or be happy in what you do:
- Teaching People How Conditioning & Societal Expectation is Destroying Their Happiness
- Selling Fear (the truth about life and why NOW matters)
- Building Small Army's (why 'lifetime customer value' is a lie)
- The Reason People in the 21st Century Get Behind Movements Instead of Marketing
- The Power of Non-Profit Focus (why 'detaching' from the outcome means more in the end)
Carrie Campbell – CEO of Offline Operations for FTR Nation
Carrie is CEO of Offline Operations for the FreeThinking Renegade Nation and will be presenting on how they have created project initiatives which, whilst 100% volunteer-based efforts have got the company on the front page of newspapers and coast-to-coast national TV coverage.
- Purpose-Driven Business Creation ('substance' over 'profiteering' for maximized revenue)
- The 'Non-Quick-Fix' Solution (long-term, soulful connections that lead to consistent revenue)
- Free Marketing (massive media surges – and hits – because you do more than 'make money')
- Satisfying Souls (the untapped market of 'NEEDS' instead of 'WANTS')
Dax Moy – The UK's Leading (and most expensive…) Personal Trainer
If you're a PT in the UK and you haven't heard of Dax Moy, you're in for a life-changing experience.
Dax's impressive portfolio of services (including a £17,000 PER WEEK elite personal training service which he operates around the world), is only outdone by his unrivalled knowledge of the human body.
Dax is a master of upselling, cross-selling and any other kind of selling generating multiple streams of recurring revenue both offline and online.
Many of the UK's top trainers regularly attend Dax's array of business-changing courses.
Dax will be doing a UNIQUE presentation based on answering YOUR most pressing questions which you can fire across before the event.
Andy Lopata – Networking and Referral Specialist
Want An Easy Stream Of Referrals Into Your Bootcamps and Private Training?
Author of the incredible networking and referral book 'Recommended' Andy will be leading a presentation and workshop combo so you have an exact step-by-step guide to generating a constant stream of referrals.
Andy has a unique way of making the daunting seem so simple – you're guaranteed to walk out with a system you can plug into your own business for that constant influx of new business which is critical to survival and growth!
You'll walk away with a plan of:
- Who you need to network with
- Where to find the right people
- How to use your current clients and contacts for QUALITY leads
- How to save money and get a steady feed of new prospects already qualified to sign up for personal training or bootcamps.
Nick Nanton – America's Top Celebrity Branding Expert
The Secret to Building Your Fitness Business Empire
An Emmy Award Winning Director and Producer, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at at major universities.
His book Celebrity Branding You has been selected as the textbook on personal branding at the University of Central Florida. The CEO of The Dicks + Nanton Celebrity Branding Agency an international agency with more than 800 clients in 23 countries, Nick is an award winning director, producer and songwriter who has worked on everything from large scale events to television shows with the likes of Bill Cosby, President George H.W. Bush, Brian Tracy, Michael Gerber and many more.
Nick is recognized as one of the top thought-leaders in the business world and has co-authored 15 best-selling books alongside Brian Tracy, Dr. Ivan Misner (Founder of BNI), Jay Conrad Levinson (Author of the Guerilla Marketing Series), Leigh Steinberg and many others, including the breakthrough hit Celebrity Branding You!
Nick's presentation and workshop will take you step-by-step through what you need to do in order to make yourself THE name in your local area of niche.
Not sure if it works?
This is a comment from an estate agent in my home island of Guernsey.
"I think we all know someone associated with Storm Force Fitness".
This simple sentence says it all and it's down to my work with Nick that my business is so prominent which means:
- Reduced advertising costs
- Being the name people first turn to. The ONLY name.
- Being recognised for what you've done to change your community
- Bigger profits!
Greg Rollett – Product Systems
Turning Your Ideas Into Profits
Greg Rollett, the ProductPro, is a Best-Selling Author and online marketing expert who works with authors, experts, entertainers, entrepreneurs and business owners all over the world to help them share their knowledge and change the lives and businesses of others. After creating a successful string of his own educational products,
Greg began helping others in the production and marketing of their own products. Greg is a front runner in utilizing the power of social media, direct response marketing and customer education to drive new leads and convert those leads into long-standing customers and advocates. Previous clients include Coca-Cola, Miller Lite, Warner Bros and Cash Money Records as well as hundreds of entrepreneurs and small business owners. Greg’s work has been featured on FOX News, ABC, NBC, CBS, the Daily Buzz and The Wall St. Journal.
Greg has written for Mashable, the Huffington Post, AOL, AMEX’s Open Forum and more. Greg loves to challenge the current business environments that constrain people to working 12-hour days during the best portions of their lives.
By teaching them to leverage technology and the power of information Greg loves helping others create freedom businesses that allow them to generate income, make the world a better place and live a radically ambitious lifestyle in the process. A former touring musician,
Greg is a highly sought after speaker having appeared on stages with former Florida Gov. Charlie Crist, Chris Brogan, Brian Tracy, James Malinchak, Mike Koenigs and Nick Nanton as well as at events such as Affiliate Summit, The Best-Seller's Summit, Putting America To Work and many other events across the country. Greg will be taking you step-by-step through creating a top quality framework for selling your products.
Greg's presentation and workshop will give you:
- How to turn your expertise into a tangible, step by step information product
- A breakdown of the framework creation process that will literally walk your clients through a transformation
- How to give away your products for free to make more money in your business
- A simple 3 step solution to close more clients during a trial
- Every tool he uses to create his own info products as well as those of his clients
Andy Crawford – The FUNNIEST accountant on the planet!
You thought accountancy, tax and all the other business stuff was boring.
It was until now…..
Andy Crawford will be spelling out the fastest, most-efficient ways to organise your business to maximise profits and minimise the time you spend on the books!
Kennedy – How To Sell From The Stage (Big and Small)
"One of the most dangerous men in the world", will be sharing his high-level underground strategies for selling more stuff when you give presentations.
What does he do that leads so many to want to spend money with him, how does he get the trust of an entire room of strangers, and how do you do it without pitching?
Last year Kennedy was such a big hit that we've worked hard to bring him back this year and show us his secrets.
This is a powerful not-to-be-missed session for anyone who would like to sell more from the presentations they give.
Lucy Johnson – How To Write The Perfect Ezine
As one of the most influential and successful fitness business mentors in Europe, Lucy Johnson has become a sought-after and much-loved coach to personal trainers, fitpros, entrepreneurs and business owners, and has worked personally with over 400 businesses to dramatically increase their income and improve their quality of life.
With bases in both Cyprus and the UK, she is the founder of Fullybookedformula.com and reaches over 13,000 people each month online and offline. Lucy's unique ability is getting Fitpros to take immediate marketing action on a systematic basis to get their business Fully Booked with high-paying clients in record time. She's dedicating her life to helping fitness entrepreneurs and business owners add value to the world in a lasting way and create breakthroughs in their mindset and their personal income.
Lucy's key message — that each of us has a unique responsibility to serve the world in a BIG way and that when we take that on board, the income we desire comes as a natural byproduct ie. you couldn’t stop the money flowing in if you tried — has changed thousands of lives.
In under a year Lucy took her own business from 0 to over the £100k mark (and then quadrupled her income the following year) and having personally suffered Fitpro burnout in 2008 has since dedicated her life to ensuring no other professional has to suffer the same fate by offering private coaching programs that are exceedingly successful – consistently and repeatedly helping 4 and 5-figure Fitpros to rapidly multiply their income, while adding more meaning, purpose and fulfillment to their daily lives.
You will walk away with:
- Lucy's proven "Paint by Numbers" Ezine Template that shows you exactly what to include in your ezine and in what order, to get you fresh inquiries every single week
- The 5 Hottest Ezine Topics to write about that will ensure your readers know you are the only Fitness Expert that can help them in their area
- How to Write Email Subject Lines that get Every Ezine opened by a minimum of 35% of your database (and then gets them to buy!)
- How to Sell Your Services in your Ezine without feeling Salesy and get your phone ringing within 24 hours
- How to Write the Perfect Ezine in less than 30 minutes
- How to get New Clients from your Ezine even if you DON'T have a database to send it to
- Exactly how many times to send your Ezine out without "bugging" your clients so they unsubscribe or feeling spammy
GET THESE DATES IN YOUR DIARY AND BOOK YOUR SPACE
Dates: May 26th – May 27th, 2012
Location: Aston Conference Centre, Birmingham, UK
What's The Investment To Get One of The Limited Seats?
I’ve spent over £10,000 every year for the last 3 years to work with some of the top guys in the business and can state without a doubt it was worth every single penny.
Hearing the exact steps these guys and girls have taken to explode their businesses is PRICELESS.
But we don’t expect you to pay anywhere near that to get in the doors of FEB2012.
You’re investment for 2 days of the very best fitness business building information will be just £197.
Remember there are limited seats and this only happens once a year so you need to book today at the ridiculously low price.
GIVE ME A SEAT AT THAT PRICE
Give me a seat for just £197
Expert Round Table and Networking Night
On Saturday May 26th you will have 90 minutes to fire questions at our panel of speakers.
Yes ANY questions you like (fitness business related).
That is probably worth the entry fee on its own and you have to pay THOUSANDS to be able to do this at any other time.
Fitness Entrepreneur of the Year 2012 Awards
Imagine what a boost it would give your business to be named:
Fitness Entrepreneur of the Year 2012
Most Innovative Fitness Entrepreneur of the Year 2012
Most Promising Fitness Entrepreneur of the Year 2012
Awards like this look great in your facility and give current and prospective members confidence that you are doing all you can to bring them a top notch and innovative service.
(Get on the Notification List at the top of the page to receive information on how to apply.
Give me a seat for just £197!
Would it be worth investing the price of LESS THAN HALF A PERSONAL TRAINING PACKAGE to add thousands per month to your bottom line and give you more free time?
This might sound rude, but I can’t stand being around people who ‘think about’ stuff for ages.
Especially when it’s a risk-free, proven investment with a 100% money-back guarantee.
Seriously…
You would have to be NUTS to not grab a seat in front of the speakers you see above.
They been there, done it, made the mistakes and most importantly, can show you how to:
- Double your monthly income
- Become THE name in your market where nobody wants to train with anybody else
- Create multiple streams of income without much effort
- Get your life back and have more time to do what you want / travel / hang with your kids / have a social life (remember what one of those is?)
- Establish credibility in your area which makes the competition look like novices and drives everyone to YOUR gym or bootcamp
- Build products fast which pay you £3000-5000 per month working 5-10 minutes per day
- Learn how to sell bootcamp and personal training spaces WHEREVER you are speaking and convert 95/100 prospects.
PS Here’s why I think you should come to the Fitness Entrepreneur Bootcamp 2012
Reason 5 out 5: Not the most important thing but still pretty big and there's a 100% money-back guarantee – you can ask for a total refund at any point during the weekend!
Reason 4 out of 5: You control EVERYTHING that happens in your life.
The position you are in now is down to choices YOU have made.
Things are changing, and we ALL need to start changing the way we think and act if we’re going to have the lifestyles we want in a messed up economy!
Reason 3 of 5: This is the ONLY time you can work with half of our speakers unless you want to pay THOUSANDS of pounds for mentoring or you want to fly to America
Reason 2 of 5: Hope is something we give people who need to lose fat but think they can’t do it. This gets them started.
It WON’T transform your fitness business.
You need to learn from the best, act and prosper soon after.
Reason 1 of 5: You are going to learn stuff that 95% of the fitness industry doesn’t know.
In fact 95% of ANY industry doesn’t know this stuff because our speakers work with the very best in internet marketing and business development.
Our speakers themselves work with and learn from the best in the internet marketing, sales and product development arenas.
And they’re passing it on to YOU at FEB2012.
Do you want to be the one who misses out has to endure all the other trainers raving about the stuff they just learnt?
Enough Teasing…Give Me a Space at FEB2012 Before The Seats All Go
Give me a seat for just £197
Refunds and cancellations: We regret that due to the proximity of the event we are unable to offer refunds on any payments from this date forward. Tickets may be transferred to another name but this might be advised by email to feb@stormforcefitness.com .