Sometimes being in business really sucks ass! 95% of the time I love it and you should too, but you have to accept that sometimes, shit happens. Anyone who tells you otherwise is likely trying to sell you a product based on some variation of a 'get rich quick scheme' that requires little effort and just a few clicks of a mouse. I was having a brief chat with my pal Dax Moy the other day and we were saying that both of us have reached a point of realising that a lot of personal trainers / fit pro's (or …

I just got back from Namibia where we're setting up Fitness Safari's and Business Mastermind / Thought Leadership events. Yeah pretty insane. In 7 days you'll mountain bike, run, train in our outdoor gym, see cheetahs, baboons, giraffe and leopards, watch zebra run in front of your bike, sky dive, race quad bikes on the dunes, eat awesome organic meat, get a tan and if you're on the masterminds, learn some truly epic stuff. I wanted to quickly share some killer lessons with you that hit me whilst I was out in the Wilderness.  Some of these lessons came whilst …

You know how Dax and I are telling you all our biggest mistakes? Well here's Dax's second one and I am GUILTY AS CHARGED for buying into this and having to reverse engineer a lot of stuff! REGISTER FOR FEB2013, HANG OUT WITH SOME OF THE WORLD'S BEST AND GET CLARITY ON WHAT THE HELL IS GOING ON IN YOUR LIFE!

Continuing on from Dax's video yesterday about his mistakes in building a business here's mine and what I did about it! The funny thing is I got to know Dax because I thought it was a good idea to try and copy him because he was doing well. Now we have very different businesses, yet both are very successful so here's the scoop which makes it clear what's going on. Watch this….it's VERY powerful for getting you thinking like a fitness business owner not just a personal trainer who copies the crowd…. If you feel like all you're ever doing …

I was chatting to Dax the other day and we were saying how the fitness industry and the trainers who make it what it is are increasingly obsessed with tools. "Please just tell me how to do 'it'" ('It' can be anything from nutrition to training to autoresponders to leaflets) Now there are certain things that just work. But having masterminded with some of the best in the world (in and out of the fitness industry) it became apparent to me over a year ago that no matter what tool you have in your hand, if you don't understand certain …

I'm pretty boring to be honest. I'm a standard guy. Middle class background, lived a privileged life most of the time in a great little island, although my parents taught me that you get what you work for (this has been a blessing a curse). Did well at sport but never quite made it to the top. I was always the dude who came second and for a long time, that really got on my tits. When you're 13 and you come second in the British Schools Tennis Team Championships losing 3-3 on rubbers and lose 30-28 on games it …

Welcome back to the home of Fitness Entrepreneurship (the exciting way, not the hypey way) – big difference! Today I've got a recording for you which you need to sit and listen to either in 80 minutes with a good pad and pen, or break it down into chunks. Whatever works for you is cool just make sure you get through it all. This will change how you think about everything you're doing and getting frustrated about…. I cover: – My 4 stage Fitness Business Freedom coaching process (M.A.S.K) – How to distance yourself from the 'Facebook' panic and change …

I don't know about you but are you getting a bit frustrated with all these 'things' that are getting thrown at us guys in the fitness industry? In the last three days alone I've seen things for: List building Tracking client results Facebook ads Charity bootcamps Blog writing Video domination Each one of them looked kinda exciting. The trouble is that this is the fitness business equivalent of '3 sets of 10'. Remember that time (and don't say you didn't do it) when you thought 3 sets of 10 was the solution for everyone. Whoever walked in the gym got …

I've gone back to basics recently. Simplicity. In fact I was going to make this quite a long post but it really doesn't need it as the message can get across with… …simplicity. Read it, listen, think about it and you'll see I'm right. I think life's got too confusing. And that's me – someone who is willing to break down things to find out what really works – business, training, nutrition – the lot. Imagine what your clients and members go through. It's something you need to think about in trying to get more clients and members as well! …

Article Abstract: For too long I've tried to sell the stuff I love. "Honestly you REALLY should love what we do. It's what you need!" I found this has been the quickest way to turn people off. Don't get me wrong it's worked pretty well and my business should be making half a mill by the end of 2013. However, following study of the 'Go Giver series' recently we've had more and more success by realising that when you approach 'sales' as a tennis serve rather than a baseball pitch, success levels rocket. Is your sales process (starting from blog …