Category: Business
Last week I finished up the Three Part Fitness Business Systems Series which took you on a kick ass step by step journey to creating a fitness business out of the mess that is most Fit Pro's lives. Ad hoc reactions and panic to anything and everything new in the training, nutrition and fitness business world. Follow that three part series and everything will start looking a lot simpler than all the problems you see right now and you'll soon be kicking back a bit more and/or making more moolah – whatever it is you're chasing. But I realised I missed …
Okay so you’ve WORKED THROUGH and not just read, Fitness Business Systems Part 1 and Part 2? If you haven’t, go do it now or this won't make sense or have an impact on your business! This article, Part 3, is useless without doing Part 1 and 2 first. It’s like trying to get from 0-60mph in 4 seconds without first putting some wheels on your car. Part 1 of the Fitness Business Systems series helped you look at your business from the outside in to see what is actually going on once you remove your head from the stress …
If this is the first article you have read in the 3 part Fitness Business Systems series, I strongly advise you to go and read Part 1 first. Follow the blog reading system GODDAMIT!!!! Part 2 is quite short and sharp. I told you last time….it doesn't need to be a long, complicated process! Creating fitness business systems which either earn you more money directly, free up time to earn more money elsewhere or simply give you some free time back does not need to be a 12 month process! Depending on the size and complexity of your fitness business, …
The average personal trainer across the world is underpaid, over worked and starts to detest the work they used to love after about 2-3 years if not before. I lasted 6 months. The decision then comes to either: 1) Leave the industry because it hasn’t lived up to all the hype about being a sexy job and earning lots of money doing a cool job. 2) Set up your own business so you can determine when you work, what you charge, who you work with etc Those who genuinely want to help people and know their knowledge of the fitness game …
Date: Late October 2010 Location: 1 mile outside Torrey Pines in Death Valley Temperature: Hot Rogue animal: Unsure but looked like a coyote Mode of transport: Car Result: Triple somersault with pike ending upside down in ditch with glass and blueberries smashed everywhere. As I sat there looking at my now ex-fiancee (for other reasons…) I thought "If I could start today again, I would without a doubt go straight through that little mother****** " I love animals but I love myself more. Strangely, in the last couple of weeks, almost to the day of the accident, I've been getting …
There's this girl who still niggles in the back of my mind. She was a university student. I liked her – very honest, open kind of girl. But I failed miserably in trying to 'capture her'. No matter what I did, what lines I gave her or how we looked at it, she just refused. Weird because I thought she wanted it. Turned out, she just couldn't afford it because she was at uni and £35 per hour was out of her range. And so I now have this ONE blot on my consultation history since I started my personal …
I'll be honest. I come out with some WEIRD and crazy ideas. Especially the morning after I eat cheese. It must give me messed up dreams or something. Either way, people regularly say to me things like "You are nuts" or "How do you come up with this sh*t?" When I did a 7 day detox in Thailand with no solid food, a lot of people thought I had lost the plot. In the past I would have considered whether I needed to consult a psychiatrist or something. Now I realise that if you are NOT losing your mind on …
I bet your bootcamp looks something like this: – Bodyweight exercises – Some kettle bells if you can afford them and carry them around – Maybe some form of strap training – Free t-shirt possibly – You might have had a cookbook made. In fact your personal training probably doesn't look much different right? Is this really any different to anyone else who runs a bootcamp in your area? But maybe you're spending a lot of your time worrying about someone undercutting your prices and stealing clients? Customers go through quite complex assessments when choosing between options in any market …
The main problem is that you're just not getting stuff done. Dax Moy says "You only get paid for done" My coach James Malinchak says "Get stuff done fast" Another friend Brian Grasso wrote a great post recently about 'One toy in, one toy out' in which he explains how he and his partner Carrie allow their children to have new toys they would like but on the basis that each new one is traded for an old one. So they MUST choose which one to get rid of before they can have the new thing. This is a great …
So back to why I think Fitness Industry Armageddon is coming and what you can do to not only protect your fitness business, but why you should WANT to do it so you can thrive mentally and financially. If you missed Part 1, where the hell have you been? Go read it then come back here. Read it? Okay so, I forget to tell you about a serious marketing f*ck up when I was out for dinner with James Malinchak. If you haven't heard of James, he is recognised as one of the world's leading speaking and marketing coaches and …

